Revlon Launches Bold New Merchandising Wall to Enhance the In-store Experience For Consumer and Retailer
This month, Revlon ANZ launches their new best-in-class wall display that modernises and provides an even better merchandising offering in store for consumers and retailers. The new merchandising wall is created in partnership with EDA Retail Merchandising Solutions with implementation rolling out from February 2023, 400 stores are expected to have this new display installed by the end of this year. The focus of the wall is to better the consumers’ shopping experience. New features include an innovative activation-bar to test and trial products plus an effective display of ranges for easier shade navigation to provide a more prestige experience and showcase the full offering in a consumer-friendly way.
The display, found in Chemist Warehouse, Priceline stores and Independent Pharmacies, is made of 95% recycled material, taking into consideration everything from the materials used, the repairability of the unit and a reduction in parts (by 15%) and packaging (by 80%) to align with Revlon ANZ’s intentional approach to sustainability.
As the authority in colour cosmetics, the upgraded design aligns with Revlon’s high-quality products to bring pharmacy shoppers an elevated and prestigious in store experience.
Revlon ANZ Head of Marketing Amy Kingon Smith said this new development has taken the utmost care to create a revolutionary display by stepping away from the standard flat fit out exclusively seen in pharmacy retailers.
“This concept has been underway since 2020 and through our research and development, we’ve seen how consumers have altered the way they shop – they expect more from their in-store experience” says Kingon Smith.
“Having our Australian and New Zealand brand identity so deeply rooted in making beauty accessible for everyone, our pharmacy retailers play an integral role in delivering product and our message to the Revlon consumer. That is why we are so proud to launch this elevated merchandising option, which aligns with the quality of our product,” Kingon Smith says.
Revlon ANZ Head of Creative Bree Shearer adds; “This layout was developed from shopper insights and design-led thinking to assist navigation and maximise product display. Taking into consideration every detail including lighting, curved features, activation bar and self-serve drawer system, the improved consumer navigation supports the customer to create an easy and enjoyable shopping experience and product immersion.”
For more information, please contact Stark Matthews:
Lucy Bain | lucy@starkmatthews.com.au
Anna O’Connell | anna.oconnell@starkmatthews.com.au